Money & Work

Creatures of Adland: collective nouns for advertisers

By Editorial Team

“A murder of crows, a crash of rhinos. Why is it that animals get all the fun collective nouns?” asks Creatures of Adland, a fun new blog project started by advertisers Jana and Adrian.

“The project started as something fun, a way to hold a mirror up the advertising industry and make light of the cliches it cultivates. It’s a very self important industry that benefits from reminding of its absurdity from time to time,” Jana explains.

“Once we started, we found ourselves continually looking out for patterns. This of course led us to some other, not so amusing, observations about the make-up of the industry itself. We’re by no means the first to make these observations, but we thought we should use our time in the glow of the industry’s attention for something a bit more productive than we originally intended. Though it continues to improve, the fact remains that the ad industry doesn’t reflect the society it seeks to influence. It remains very much young, white and male.”

We picked out our Top 5 collective nouns from Creatures of Adland…

A Burden of Old Timers



A Token of Black Execs



A Miracle of Female Bosses



A Glow of Chairmen



An Ambition of Managing Directors


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