I’m no stranger to the press; I’m part of that MySpace generation of yesteryear – self-generating PR mongers that are not afraid to speak their mind. I can be gobby, or what some might call outspoken, so when it comes to getting some column inches to promote my projects I know I can dive into my black book and pull in some favours. But, no matter how much I try, this year one project has been left in the dark – Hamburger Queen.
For the past four years I’ve been running an annual beauty pageant and talent show for fat people – Hamburger Queen. The premise is simple; to celebrate body diversity and encourage fat liberation – it goes against the grain and challenges the myth that fat people are unhappy. With a mainstream media obsessed with obesity you might have thought a project like this would receive a lot of attention. Wrong.
After three rounds of press releases, a press launch in London’s favourite burger bar, endless phone calls, Skype calls, tweets to journalists and some PR support from a couple of noted publicists, I find myself with nothing to show for it apart from a late night appearance on BBC London.
Some journalists respond with: “Thanks, we’ll see what we can do”; others don’t bother responding. Some have said they don’t “do” obesity; the dickheads amongst them say: “it’s a bit off brand for us.” The brave ones call and tell me: “We’d love to but we can’t be seen to promote obesity.” How would giving a balanced argument be “promoting obesity”? Is it healthier to have a press that endorses yoyo dieting and the objectification of women?
Numerous TV companies have flirted with the idea of putting Hamburger Queen on the box but every one of them ends up pulling that weird, sympathetic, half-smile face and saying: “we don’t think it’ll get commissioned”. Some have even gone as far as saying it would needed to be hosted by someone like Gok Wan – Gok Wan? The man who hides women’s bodies using fruit – I am not an apple, I’m a bloody human!
On the face of it, this might sound like I’m moaning because I’m not getting enough attention and that might be true if I was trying to flog a solo show, but Hamburger Queen is about girls who work in call centres feeling liberated about their bodies whatever their size. It’s about size acceptance, throwing new ideas of beauty into the arena and I want the world to take notice. I want women across the globe to know there is a movement that embraces their flabby thighs.
Hamburger Queen is also about trying to reach those women who are yet to stick two fingers up to the Dove advertising, weight watching, circle of shame culture. To do this I need to reach beyond my audience and those of the lovely readers of lefty liberal blogs.
I took my frustration to Facebook and asked my Like-ers to spread the word, to help me reach those women in hard to reach places (like Surbition). 30 shares later and I’m still struggling to reach those women.
Evidently the mainstream media want to perpetuate a culture of negative attitudes towards obesity and leave those liberated from their BMI outside of their safe values.
Maybe Hamburger Queen is ahead of its time in newspaper land but, with an NHS allegedly on its knees because of fat people, and the public’s continued reaction to having to sit next to a fat person on the bus, I’d say that socially this project is bang on time.
I put my head above the parapet and failed somewhat. I’m OK with that; failure might teach me a thing or two but I won’t die quietly because I know the message is important.
Fuck the press and their beige, pashmina wearing, shortsighted editors. I’m asking you, brilliant Feminist Times reading radicals to spread the word – if not about Hamburger Queen then about your own version of body diversity and empowerment. Take to Twitter and force yourself on to Facebook – this is a call to arms. We will not be silenced be a mainstream media afraid of “promoting obesity”.
Photos: Holly Revell
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