Money & Work

“I break hearts & faces”: Women fighters forced to be sexy

By Gemma Whitfield

For a long time Mixed Martial Arts (MMA) has been regarded as a predominantly male sport. The full contact combat sport, which includes striking, choking, joint locks, grappling and various other self-defence techniques was brought to the United States by the Gracie family in the 90s with the founding of the Ultimate Fighting Championship (UFC), now the largest MMA promotion company in the world. Unsurprisingly, female mixed martial artists were not permitted to fight in the UFC, with the majority of male viewers disagreeing with the very idea of women fighting and Dana White, the President of the UFC, himself stating: “We will NEVER see women in the UFC” in 2011.

But in late 2012, it was announced that Judoka and Strikeforce champion Ronda Rousey would be the first woman to sign with the UFC. Rousey subsequently became the first female UFC champion, the first olympic medallist with a UFC title, and the first woman to defend a UFC title – remaining undefeated. It’s been a long time coming, but the UFC is finally embracing female martial artists and giving them the respect they deserve; it’s also been revealed that this year’s reality TV show The Ultimate Fighter (TUF 20) will feature an all-female cast for the first time in history. 

However, if we take a look at the fight wear that’s currently on offer for women, it’s clear to see that women are still subject to sexism and stereotyping, and not given anywhere near the same amount of choice as their male counterparts. The very few clothing companies that do cater for female fighters, claiming to “empower women”, offer a range of training gear (including “booty pants” – whatever they’re supposed to be!) in primarily baby pink colours, emblazoned with derogatory slogans including “I jump guard on the first date”, “I break hearts and faces”, “Always on top”, “Tap this” and “Sexy as F**k”, to name but a few. Any female fighter who doesn’t wish to subject herself to this humiliating degradation is forced to wear male clothing – which, of course, is not designed to suit a female body and can be extremely uncomfortable to fight in.

MMA

It’s truly ridiculous and offensive to women who have dedicated their lives to the sport and trained just as hard as men to then be objectified by companies who claim to “empower” them. There are many young girls who attend martial arts and self-defence classes to feel empowered and safe – some of whom have been victims of sexual assault and want to learn how to protect themselves – who then have to choose between sexualised training gear or menswear.

In light of this, myself and GBR Jujutsu athlete Sophie Newnes have launched our own clothing line which specialises in female fight wear – designed BY women, FOR women. The chart below depicts the number of female participants in Jujutsu, Judo and Brazilian Jiujitsu in the U.K alone – which goes to show what a huge market there is for female fight-wear:

Chart1

We were convinced we weren’t alone in our dissatisfaction with the current fight wear on offer, and according to the results of our recent survey of female martial artist participants, we were right:

MMA graph

Mere hours after launching our social media pages, we had requests flooding in from female martial artists all over the World: women rightfully demanding Gi’s made for bigger breasted women, comfortable rashguards without the tacky graphics, shorts that AREN’T pink, and clothing in sizes 6-16. We were delighted to find ourselves being retweeted, followed and in receipt of supportive messages from famous female fighters, promoters and event hosts.

WOMMA’s future goals include expanding to releasing a children’s range and developing the WOMMA Foundation – a World Wide self-defence company for women. But right now, our focus is on providing female mixed martial artists with appropriate, stylish fight-wear that they feel 100% comfortable in.

For further information about WOMMA Fightwear, follow @WOMMA_Fightwear on Twitter and Instagram.

Photo: Wikimedia Commons

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2 thoughts on ““I break hearts & faces”: Women fighters forced to be sexy

  1. pens

    This really is a hack article. Considering that before WMMA introduced that 75 percent plus of female fighters fans were actually male. It’s even higher now.

    Ummm I know it’s hard for a hack. But Women actually allowed to wear my clothing in the mma cage than men. Women can wear full shorts and full shirts if they so wish.

    You truly are a man hating hack.

    Feminists had control of WMMA for about 15 years and it went no where. The only way something gets in the UFC is if the fans want it. And most of the fans are male. So saying men didn’t support WMMA is why you are a hack.

    Reply
  2. Leah

    I don’t think anything about this article implies the writer is a “man hater”…all they are trying to say is there is no appropriate fight wear on the market (specifically for females) and according to their research, women in MMA don’t like all the tacky stuff that IS out there.
    Yes, women can wear full shirts and shorts if they wish – but most of that is menswear that doesn’t fit properly

    Reply

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